Want to improve Google search visibility?
Well, I have a piece of good news.
Google introduced a new experience tool called Search Console Insights.
This is going to be a game-changer in the SEO space. As the main objective of this new tool is to help website owners to have a better understanding of their users.
If you are a data-driven SEO marketer like me then you must check out this new tool by Google.
What is Search Console Insights?
According to Google, Search Console Insights is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.
From Google
This is a beta version. It will gradually be rolled out to all Search Console users in the upcoming days.
Search Console Insights is part of Google Search Console, so anyone with a verified Google Search Console account can use this beta version of Search Console Insights.
Search Console Insights will help you understand which pieces of content resonate with your audiences on your website.
This experience joins data from both Search Console and Google Analytics, making it easier to understand your content’s performance.
Whether you are a content creator, blog owner, or website owner, and independent of your technical search engine expertise, it can give you an overview and helpful insights on how your website content is performing on Google Search.
Here are some questions that Google Search Console Insights can help you with:
- How are new content pieces currently performing?
- What pieces of content perform the best?
- How do people discover your content across the web?
- What keywords did people enter on Google before visiting your content?
- Which article(s) refers users to your content?
and so on.
The opportunity: An easier way to see what content is performing. If something works, it’s a good idea to double down on it.
Conclusion:
So head on to the Search Console insights page https://search.google.com/search-console/insights/ and experience the beta version now.
I am sure it will help you improve your content performance.
