45 Key Ecommerce Statistics to Know in 2024

Do you want to start an e-commerce business in 2024?

Are you curious about what the eCommerce business space looks like? Then check out this guide.

Ecommerce Growth Forecast: The global ecommerce sector is poised for sustained growth, with experts projecting an 8.3% growth rate in 2025, potentially driving revenues to $6.86 trillion.

By 2027, the eCom market size is anticipated to exceed $7.9 trillion, highlighting the expanding influence and economic significance of e-commerce worldwide.

Find all the latest ecommerce statistics and trends to help your product strategy.

People buy and sell online daily, and e-commerce revenue keeps soaring. Knowing all the latest eCom statistics is vital for your online shopping business.

Here’s what the e-commerce statistics look like.

Top 18 Ecommerce Statistics of 2024: You Must Know

According to Suresh.tech, these are the top 18 E-commerce statistics one should know before starting an e-commerce business.

1. Global e-commerce sales reached $5.8 trillion in 2023, with sales projected to claim 39% of the global retail sector by 2027.
2. By 2027, the eCom market size is expected to exceed $7.9 trillion.
3. 6 out of 10 online shopping journeys start with the internet.
4. Experts projecting an 8.3% growth rate for eCom businesses in 2025.
5. Around 3 billion online shoppers are expected by 2025.
6. 58.4% of online shoppers make at least 1 purchase every week.
7. 20.1% of retail purchases will take place online.
8. 99% of shoppers look for reviews when they shop online.
9. 50.6% of shoppers purchase because of free shipping.
10. Around 76% of online shoppers look for free delivery while purchasing.
11. Mobile commerce is expected to reach $2.52 trillion in 2024.
12. Around 13.5 million shoppers purchase from Facebook and Instagram.
13. 72% of eCommerce companies already use automation in some of their workflows.
14. Around 71% of shopping carts are abandoned without making a purchase.
15. Amazon dominates the global e-commerce market.
16. 31.9% of shoppers discover brands with search engines like Google and Bing.
17. Online and mobile wallets are the most preferred payment methods used by 55% of online shoppers.
18. The global average conversion rate across global e-commerce websites is around 1.88%.

Ecommerce Platform Distribution Stats 2024

Here are some key statistics highlighting the platform distribution of the global e-commerce market:

• 4.7 Million online stores built with WooCommerce including Clickbank.com, Yoast.com, Bookriot.com, and Thermos.com
• 2.3 Million online stores built with Shopify Raycon, Staples Canada, Gymshark, and Kylie Cosmetics
• 1.6 Million online stores built with Custom Cart including Amazon.com, Walmart.com, Target.com, and eBay.com
• 698k online stores built with Wix
• 295k online stores built with Squarespace
• 223k online stores built with OpenCart
• 208k online stores built with PrestaShop
• 188k online stores built with Big Cartel
• 184k online stores built with Ecwid
• 165k online stores built with Godaddy
• 145k online stores built with Magento
• 109k online stores built with Cafe24

WooCommerce has the maximum number of active online stores. Shopify is in second place and is growing slightly faster.

Top 5 Online Stores Statistics 2024

Here are the top 5 ecommerce stores, ordered by worldwide store rank.

1. Amazon (www.amazon.com)
2. Walmart (www.walmart.com)
3. The Depot (www.homedepot.com)
4. Target (www.target.com)
5. eBay (www.ebay.com)

E-commerce Category Breakdown Stats 2024

Here are the top 10 industry verticals with the maximum number of online stores.

1. The “Apparel” category has 1.1 million active online stores
2. “Home & Garden” category has 777k active stores
3. “Food & Drink” category has 565k active stores
4. “Beauty & Fitness” category has 539k active stores
5. “Arts & Entertainment” category has 451k active stores
6. “People & Society” category has 410k active stores
7. “Business & Industrial” category has 353k active stores
8. The “Health” category has 305k active stores
9. The “Sports” category has 280k active stores
10. “Jobs & Education” category has 227k active stores

Ecommerce Stat Sources: Statista.com, Woocommerce.com, Shopify.com, Oberlo.com, eMarketer.com, and Suresh.tech.