SEO Strategy vs Content Strategy?
If you have been confused about these two topics then here is my view on this.
SEO vs Content is a big debate and I hope people find some value in this post on Suresh’s website.
First, let’s understand what it is and how it helps your business.
What is SEO Strategy?
SEO strategy is a blueprint to improve a website’s search engine visibility and rankings in order to receive quality organic traffic and conversions. This strategic plan includes website optimization, user experience, competition analysis, technical SEO, content strategy, on-page SEO, and link building.
If we talk about the top SEO strategies which help the most then you can consider these three types: on-page SEO, technical SEO, and off-page SEO.
By categorising your strategy into these 3 parts will be much easier for you to manage and execute your Seach optimization plans.
I hope this gives you a fair idea about what exactly the SEO strategy is and what it includes.
Now let’s understand content strategy in detail.
What is Content Strategy?
Content strategy is a detailed plan that focuses on the planning, creation, delivery, and governance of content to achieve business objectives with the help of content as a medium.
Content includes various types like text form, image form, video form, audio form, gifs etc.
I think content strategy is an important part of a larger SEO strategy.
SEO is a combination of Website (UI/UX pptimization) + Content Strategy + Content Marketing (On Page SEO + Content Optimization) + Link Building (Off Page SEO).
How can we create content in the first place if you don’t have keyword research or the latest trend research data about the topic that we are going to write?
Now this keyword or trend research is again a part of your SEO strategy where you brainstorm and share ideas about trending topics that we can write about and add value to the business through content campaigns.
Content campaigns can be a video campaign or a detailed piece of articles about various topics using cluster content technique or image campaigns.
Content is the most important thing but when it comes to business it should bring traffic and meaningful conversation.
Final Thoughts on SEO Vs. Content Strategy
You should use both strategies together in order to get the maximum benefits. SEO helps your target audience discover your content, while content helps in the engagements.
With SEO you can market your content to drive traffic to your website and improves your ranking. A successful marketing strategy requires both SEO and Content.
I hope my view helped you understand the difference between SEO strategy and Content strategy.
Both strategies play an important role in order to achieve business goals so make sure you focus on the one which is important for your KPI’s 😄
Let me know if you have any questions about SEO and content strategy in the comment section below.
See you there!